[FACULTY in the SPOTLIGHT]

👉 We are delighted to announce that Dr. Antonella Cammarota,has been appointed as a Guest Editor, joining the editorial team of the Special Issue of the Journal of Marketing Management, entitled “Brand Activism at a Crossroads: New Theoretical and Empirical Horizons in Marketing and Society.”

This Special Issue aims to spark a critical and practice-informed dialogue on the current state of brand activism, exploring whether, how, and why it is changing; uncovering new forces shaping its trajectory; and rethinking the role brands can and should play in contemporary society.

For more information, check the website: https://www.jmmnews.com/brand-activism/
Deadline for submissions: September 30th, 2026