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Premium Design Management: Specializing Master

Academic

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10.21.2020

The International University of Monaco in partnership with Politecnico di Milano are proposing a brand new Specializing Master delivered in English.

The Specializing Master involves the deepening of issues related to the design of a new kind of marketing and management in the luxury sector, with the involvement of transversal disciplines and according to themes and strategies belonging to the two fields of Design and Economic Management.

The market of luxury goods and services, in particular, with its recent trend of commercialization of experiences, rather than just products, offers a unique meeting ground between the theoretical and practical areas related to design, analyses and studies related to the world of marketing and business management.

Goals

The Aim of the Specializing Master is to train key figures able to mediate instances of management and corporate marketing with the needs of products, spaces and services characterized by high or very high quality of design.

Professional Outcomes

Employment opportunities are mainly in the luxury sector which has multiple areas not affected by any crisis, in addition to opportunities in the area of services and of planning and management of events and exhibitions. There are also prospects in the areas of design and strategic marketing.  


The teaching activities  will start on November 23d, 2020

For more information visit: https://www.polidesign.net/en/premium/didactics



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