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Welcome to Dr. Petrescu, professor of Marketing

Academic

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09.23.2020

Dr. Maria Petrescu obtained her Ph.D. in Business Administration and Marketing from Florida Atlantic University and an MBA from Nova Southeastern University, USA.

She also has graduate studies in public management and European affairs from Ecole Nationale d’Administration in France. Her main research areas focus on marketing and new technologies, artificial intelligence, and immersion marketing.

Dr. Petrescu has published articles in journals such as Psychology & Marketing, Journal of Marketing Management, Public Management Review, and the Journal of Product and Brand Management. She is also co-editor of the Journal of Marketing Analytics.

She has taught aspects related to digital marketing, business analytics, and international marketing in the United States since 2008 and is now applying her academic and business knowledge to IUM students in the undergraduate and graduate program.


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