Cultivating Entrepreneurship in a traditional International Food company
Francesco Leone , Vice-President Global Categories and Operations at Arla Foods, former Marketing Director Starbuck , Coca Cola and Colgate, will share his insights on “ How mature international organization should reinvent their marketing approach to face globalization of markets”.
The globalization is a major challenge for mature organizations that need to change their approach to market : reinvent themselves by putting the consumers at the center of their efforts and of their marketing and innovation efforts . Most of the European companies are still trying to find the right path for internationalization/globalization. Francesco Leone will present a case study where Entrepreneurship and Innovation lead to a successful marketing strategy in the most mature food market : the United States
Francesco Leone , Vice-President Global Categories and Operations at Arla Foods, former Marketing Director Starbuck , Coca Cola and Colgate, will share his insights on “ How mature international organization should reinvent their marketing approach to face globalization of markets”.
The globalization is a major challenge for mature organizations that need to change their approach to market : reinvent themselves by putting the consumers at the center of their efforts and of their marketing and innovation efforts . Most of the European companies are still trying to find the right path for internationalization/globalization. Francesco Leone will present a case study where Entrepreneurship and Innovation lead to a successful marketing strategy in the most mature food market : the United States
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2016-02-15 16:29:48
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2016-03-11 10:53:32
2016-02-15 16:25:29
Céline Mercandalli
Cultivating Entrepreneurship in a traditional International Food company
Francesco Leone , Vice-President Global Categories and Operations at Arla Foods, former Marketing Director Starbuck , Coca Cola and Colgate, will share his insights on “ How mature international organization should reinvent their marketing approach to face globalization of markets”.
The globalization is a major challenge for mature organizations that need to change their approach to market : reinvent themselves by putting the consumers at the center of their efforts and of their marketing and innovation efforts . Most of the European companies are still trying to find the right path for internationalization/globalization. Francesco Leone will present a case study where Entrepreneurship and Innovation lead to a successful marketing strategy in the most mature food market : the United States
https://alumni.monaco.edu/medias/image/39532142661839f4097b86.jpg
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