The Monaco Symposium on Luxury

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In Monaco, on Thursday 10th and Friday 11th Of April 2014, The International University of Monaco and INSEEC Group jointly organize a first “Monaco Symposium on Luxury”, an event gathering international academic professors and researchers and top executives of luxury brands , to discuss about the future marketing challenges of leading luxury  brands .
Alumni are kindly invited to attend the conferences on April 11th. Starting from 11:30 am, a series of top executive testimonials will highlight the strategies of leading luxury companies in the conquest of the international wealthiest clients.  The presentations will cover the issues of brand legends, “retailization”, digitalization and premium services.  Amongst the attending companies: LVMH Fragrance Brands, Bain & Cie, Fondazione Altagamma, Monte Carlo SBM, Quintessentially, Vhernier, Orient Express Hotels.

Agenda(Subject to Change)

11:15      Coffee‐Break  
11:30      Welcoming speech by Jean‐Philippe Muller, General Director of IUM  
11:35      "Beyond the myths, making the Monte‐Carlo Brand & Legend alive"  
   by Axel Hoppenot, Executive Vice President, Sales & Marketing, Monte Carlo SBM 
12:10  Worldwide trends in the luxury markets: presentation of Bain’s “Luxury Goods Worldwide Market Study” by Claudia D’Arpizio, Partner, Bain & Co. 
Bain & Company, in cooperation with Fondazione Altagamma has analyzed the market and financial performance of more than 250 of the world’s leading luxury goods companies and brands. The database of companies, known as the ‘Luxury Goods Worldwide Market Observatory,’ has become a leading and much studied source for the international luxury goods industry. Bain publishes its annual findings in its ‘Luxury Goods Worldwide Market Study,’ which was first published in 2000. 
12 :40      Apéritif ‐ Exhibitions « Savoir Faire Monégasques » 
   Networking Lunch – Buffet  
14.00      Welcome of the afternoon  By Armando Branchini, Executive Vice President, Fondazione Altagamma 
14:05‐14.20   Opening afternoon Speech ‐  "Faconnable: the heritage of a unique brand in the French Riviera"
By Mustapha El‐Solh, Chief Executive Officer, Façonnable 
14:20  Reaching Excellence in the Human Dimensions of Luxury:  the most innovative learning approachesLuxury Attitude’s mission is to narrow the gap between the Brand promise and the Client’s perception of the Brand. They have 
developed a unique innovative and interactive e‐learning program to train junior as well as experienced professionals in the luxury fields. 
By Hervé de Gouvion Saint‐Cyr, Luxury Attitude  
14:50  Retailization vs Digitalization: the new challenges of luxury distribution 
With the rise of new luxury consumers’ trends, the Luxury brands are shifting their marketing and distribution strategies to reach their new audience. But how do they market their brand’s value proposition based on a long history, heritage, tradition of fine craftsmanship, innovation, and exclusivity to this new generation? 
By Armando Branchini, Executive Vice President, Fondazione Altagamma 
By Stefano Rocca, Board Member, Vhernier 
By Jean Emmanuel Bourget, Vice‐President, Global Commercial Operations, La Perla By Yoox 
“Audi” Case study ‐
Enhancing the brand’s luxury value proposition through Flagship stores and showrooms 
By Jean‐Noel Georges, Global Program Director, Frost & Sullivan  
15:30      Coffee‐Break  
16:00      Emerging offers, new clients and challenges in the “Premium Services” and Luxury Hospitality  
   Moderator: Dr Marika Taishoff 
Offering unique experiences, emotions and well-being”: the new dimensions of luxury in the hospitality and leisure industry.   
By Xavier Rugeroni, Senior Vice President EMEA, Fairmont Hotels  
By Enzo Visone, Chief Executive Officer, Silversea Cruises  
Luxury lifestyle/ Conciergerie: What specific needs and expectations does this new international market meet?  
By Stan Roquette, Managing Director, Quintessentially France   
a Case study ‐ The ItalianTalks Blog: new digital connections with the luxury clients. By Guido Polito, Chief Executive Officer, Baglioni Hotels  
17:00      Closing Speech by Alain Lorenzo,  President & CEO LVMH Fragrance Brands 
   “Luxury: From tradition to Innovation”     

Limited spaces available. First come first served. If you are interested in registering to this event,  please click on the following link : 
The password to access the page: luxury2014

Please note that if you wish to attend the lunch buffet on April 11,  a participation of 50€ will be required in advance by check to be given/sent to Marine Giannini, payable to Inseec Group. Note that the payment will need to be received 2 days before the event. No payments will be taken on the day of the event.

Shall you have any question please feel free to contact Marine Giannini at

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Meridien Beach Plaza

22, Avenue Princesse Grace 98000 MONACO

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