Strategic Insights Conference / Live Streaming

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How mature international organizations should reinvent their marketing approach to face globalization of markets by Francesco Leone, Vice-President Global Categories & Operations at Arla Foods.

The globalization is a major challenge for mature organizations that need to change their approach to market: reinvent themselves by putting the consumers at the center of their efforts and of their marketing and innovation efforts . Most of the European companies are still trying to find the right path for internationalization/globalization. Francesco Leone will present several real case studies taken from his experience in Colgate, Coca Cola and Arla.

Registration is compulsory to Marine Giannini at magiannini@monaco.edu​ before Wednesday 4th November. 

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IUM Room 37

Avenue Albert II 98000 MONACO

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