The globalization is a major challenge for mature organizations that need to change their approach to market: reinvent themselves by putting the consumers at the center of their efforts and of their marketing and innovation efforts . Most of the European companies are still trying to find the right path for internationalization/globalization. Francesco Leone will present several real case studies taken from his experience in Colgate, Coca Cola and Arla.
Registration is compulsory to Marine Giannini at firstname.lastname@example.org before Wednesday 4th November.
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