Purpose vs PR: how business can find meaning in the COVID-19 era

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For many organizations, the events of 2020 have brought “purpose” urgently to the foreground. But what does it really mean, how does it affect company performance, and how do leaders ensure that their commitment to purpose goes beyond lip service? Join McKinsey senior partners Dame Vivian Hunt and Bruce Simpson for an in-depth exploration of organizational purpose: what it is, why it’s important, and how to embed it in every aspect of an organization’s actions, culture, and operating model. 

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