Alumni Community - International University of Monaco

"Re-thinking and Re-inventing Marketing Models of the 21st Century" conference

Conference - 366 vues - 5 attendees

Friday, 23 January 2015
10:30 - 12:00
IUM, room C43
MONACO MONACO
The registration deadline has expired.
And if you would start the year by coming back to School ?
 
This is a great pleasure to invite you to an inspirational conference on
 
Re-thinking and Re-inventing Marketing Models of the 21st Century”,
led by Marc Mathieu,
 
SVP Global Marketing at Unilever and former SVP Global Brand Marketing at Coca Cola.

He is responsible for the development of Unilever’s global marketing strategy ‘Crafting Brands for Life’ to build brands with purpose that improve the lives of the people they serve.
 
Prior to joining Unilever, Marc was Senior Vice President Global Brand Marketing at Coca-Cola, where he was credited with brand Coke’s turnaround with the ‘Open Happiness’ strategy and the ‘Coke Side of Life’ global campaign. He also launched Coke Zero into 50 markets  before being appointed Coca Cola Division President for France & Benelux in 2000.
 
Citizen of the world, Marc was born and raised in France and has variously lived across Asia, Europe and America. He now divides his time between London and Los Angeles.


Limited spaces available. 
Registration is compulsory through this website BEFORE January 21st.  
 
This conference will also be available in LIVE STREAM. Link will be sent upon request. Please contact Celine at alumni@monaco.edu 
You don't have the right to access or add a comment. Please log in first.
  • Website of the event
  • Print
  • Add to my agenda
Venue
2, Avenue Albert II
98000 MONACO
Attendees
5 attendees