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Joan Hager

Joan Hager CV Sept 2025

Summary

Passionate about strategic marketing, event planning, and community engagement, I thrive at the intersection of brand storytelling and audience connection. Currently, I’m a marketing student with experience in digital media, sports marketing, and event management, having worked on high-impact campaigns at Fordham University.

From leading campus marketing initiatives for national brands to developing a brand marketing plan for the 100-year anniversary of Rose Hill Gymnasium, I have a proven track record of executing creative, engaging, and results-driven campaigns. My experience extends to collaborating with Fordham Athletics to enhance game-day experiences and community outreach efforts.

With a strong foundation in digital media transformation, I’m deeply interested in how technology is reshaping consumer engagement. Whether it's leveraging social media, fostering brand partnerships, or crafting compelling narratives, I am always looking for ways to drive meaningful connections between brands and their audiences.

Professional experiences

Athletics marketing & promotions intern

Fordham University

From June 2024 to May 2025

• Plays a key role in creating and promoting the brand message for the 100-year celebration of Fordham University’s Rose Hill Gymnasium for the 2024-2025 academic year. • Conducts extensive research and facilitated behind-the-scenes coordination to support event execution. • Ensures consistent messaging and branding to engage students, faculty, staff, alumni, and sponsors across multiple platforms and events.

Student marketeer

RED BULL

From June 2024 to March 2025

• Collaborates with Upper Manhattan and Bronx teams on Red Bull events with Fordham clubs and teams. • Coordinates sponsorships and sampling events with Fordham and Manhattan businesses. • Drives branded Mini Cooper to events to boost Red Bull’s visibility.

Special risks and buisness marketing intern

Miller Insurance Services LLP

From June 2023 to August 2023

• Collaborated with Miller’s Terrorism Insurance team to design an active assailant insurance infographic. • Translated British marketing materials to effectively target the American market, ensuring a consistent brand message. • Shadowed marketing specialists, actively engaging with diverse teams and specialists within Miller to broaden my industry knowledge.

Lieutenant

Long Beach Township Beach Patrol

From August 2022 to August 2023

Took pictures and videos of competitions and events for social media content. Helped lead a team of twenty-five lifeguards, overseeing daily activities and performance. Executed effective communication and leadership skills during fast-paced and high-stress situations, ensuring efficient response and collaboration.

Intern

JGS Insurance, a Baldwin Risk Partner

From October 2019 to February 2021

During my time at JGS, I learned the responsibilities and requirements of different positions within the company. I supported staff needs, including filing paperwork, mailing documents, grammar checking, and miscellaneous errands.

Ocean lifeguard / photographer

Long Beach Township Beach Patrol

From June 2018 to August 2023

Certified Emergency Medical Responder, CPR, and first responder. Take pictures and videos of competitions and events for social media content. Developed a rapport with beach patrons.

Degree

International University of Monaco – Master of Science in Sports Business Management – 2026