Fabio Masseti

Starting in September 2024, I organized three tennis tournaments primarily aimed at students from the International University of Monaco.

Two of these events were held at the Soleil Tennis Club in Beausoleil, France, while the third took place at the prestigious Monte-Carlo Country Club.
All the tournaments were highly successful, with a steady increase in participation driven by positive feedback. Players enjoyed their time both on and off the court.

What I am most proud of is transforming tennis, a traditionally individual sport, into a unifying and collective experience.
Each tournament was held over a full day, ensuring every participant played at least four matches (one set each) and received a participation medal.

The day concluded with a “third half,” a convivial moment where all participants gathered to eat and drink together.
Additionally, we secured a sponsorship deal with Monacqua, which generously provided free water bottles for all participants, further enhancing the overall experience.

Business Outreach:
I executed targeted email and LinkedIn campaigns, offering customized internet solutions and IT infrastructure optimization services. Sending 100 messages daily, I achieved a 2% conversion rate, successfully scheduling one appointment for every 50 messages sent.

Client Acquisition:
During appointments, I focused on converting leads into clients, driving significant growth in the company’s B2B customer base. I negotiated contracts and service agreements to ensure mutual satisfaction and long-term partnerships.

On average, I closed one high-ticket deal for every three appointments booked.