[IUM SUGGESTS READING] - Understanding Luxury (Part 3)

What’s Next For The Industry? written by Matteo Atti, Chief Marketing Officer at Vista, board advisor, and professor at IUM, for Forbes.

♦ In our guide to understanding luxury (make sure to read parts one and two if you haven’t already), we’ve discussed everything, from the rise of the mass market to the secret behind Hermès’ high margins.

♦ However, when developing their campaigns, comms professionals may want to look further at more drivers of business.

▶ With solutions for sustainability, wellness, pets, or AI, here are some of the trends driving luxury in 2024 and beyond: https://www.forbes.com/councils/forbescommunicationscouncil/2024/10/31/understanding-luxury-part-3-whats-next-for-the-industry/