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Rodolfo alejandro Rivera Menjivar

Alejandro Rivera Resume


I have gained 5 years of international work experience in Marketing, working in several markets, Central and Latin America. I have worked with a variety of roles that have given me the opportunity to collect practical experience across different functions; from Commercial, Marketing, Sales and Finance, to more technical functions such as product engineering, data science and product performance. I have led multidisciplinary teams throughout Latin America that have generated financial growth and brand equity through a dynamic and holistic way of working. As a result, we delivered high-quality digital products (WEB, APPS, SMS and VOICE), back-end and front-end testing systems, consumer behavior analysis, financial monitoring, and marketing strategies.

Professional experiences

Trade marketing manager

Distribuidora Morazan , El salvador - Permanent contract

From June 2017 to Today

Project manager

Wireless Latin Entertainment , Miami - Permanent contract

From January 2015 to February 2016

• Responsible for creating and monitoring executive reporting systems for The USA and Latin America, which included financial, ROIs, and product performance analysis. After this, the company experienced a constant average month-to-month increase of 7% (From Aug-15 to Jan-16).
• In charge of increase revenue and analyze users behavior performances overall Mexico's products in collaboration with advertising and media agencies. Measured by Payback analysis, ROIs, and promotional results.

Commercial operations chief

Movix , Santa elena - Permanent contract

From January 2012 to December 2014

• Team leader of the Marketing Operations department and accountable for more than $25 millions per year in following markets: Chile, Colombia Peru, Ecuador, and Central America.
• In charge of designing and testing the consumer’s experience and brand awareness in collaboration of sales and trade marketing teams across the region. As a result, the company achieved a 99% of net revenue goal in 2014.
• I designed and launched across all the branches, a new Marketing Performance System based on SQL, and Google Analytics sources that provided feasible tactics for every local market helping them to reach its financial goals. Thanks to this, I overachieved my KPIs on a 103% in 2014.

Handset/device specialist

Millicom , San salvador - Permanent contract

From April 2010 to December 2011

• Responsible for two main tasks, to maintain or lower the devices subsidy, which was $500,000, and negotiating constantly with Phone Suppliers in order to obtain the best technology in devices at the best price in the market.
• In charge of the commercial strategies of devices in El Salvador’s branch. I reached a remarkable reduction of purchases costs in 35%, and an important sales increase of 15% in 2011, versus prior year.
• In 2011, I led several marketing strategies and advertising campaigns, generating a 15% of sales increase versus prior year.

Additional training

Executive Program

INCAE - Advance Management in High Performance Teams

2013 à 2013





International University of Monaco – Master of Science in Marketing – 2017


Espagnol - Native or bilingual proficiency

Anglais - Professional working proficiency

Français - Limited working proficiency

Italien - Elementary proficiency


digital marketing
Marketing Strategy
Business analysis
MS Office
Brand Development & Management


  • Entrepreneurship
  • High-TECH Trends
  • Help Others
  • Soccer
  • Golf
  • Motor Sports
  • Dogs.