DIEGO NICCÒLO BONAVENTURA

A goal-oriented, high achieving professional with ten years of diverse international commercial experience, in which he has demonstrated strong capacity in:
• Designing Marketing Plan (Off-line + On-Line)
• Managing Marketing & Communications Mix
• Elaborating Strategic Marketing recommandations
• Implementing consistent market researches
• Exploring ways of improving existing products and services, and increasing profitability

So… Who is he?
• His typo: A passionate, curious, dynamic, loyal and hard worker with hybrid capabilities.
• His motto: let’s make life easier.
• His belief: 1+1 = 3 (Brainstorming and partnerships leads to sustainable competitive advantage)
• His mission: looking to accompany companies (short or long term missions) in setting strategic marketing activities with the aim to mix digital and traditional marketing.

Domain of expertise: Strategic Marketing, Marketing Plan: traditional + digital, Forecasting, Segmentation, Targeting & Positioning, Marketing Mix, Marketing Channel Management.

Thanks to a strong educational background and as well as real-world business skills, he excels in:
Monitoring and analysing market trends.
Studying competitors' products and services.
Identifying target markets and developing strategies to communicate with them: segmentation, targeting, positioning.
Defining the best MarComs to engage and retain customers - Integrated Marketing Mix.
Developing sales arguments and marketing tools and activities tailored to different customer types.
Designing KPIs to monitor and control marketing performances.
Designing marketing plan
Managing Marketing & Communications Mix