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DIEGO NICCÒLO BONAVENTURA

Marketing

bonaventuradiego@yahoo.com

Summary

A goal-oriented, high achieving professional with ten years of diverse international commercial experience, in which he has demonstrated strong capacity in:
• Designing Marketing Plan (Off-line + On-Line)
• Managing Marketing & Communications Mix
• Elaborating Strategic Marketing recommandations
• Implementing consistent market researches
• Exploring ways of improving existing products and services, and increasing profitability

So… Who is he?
• His typo: A passionate, curious, dynamic, loyal and hard worker with hybrid capabilities.
• His motto: let’s make life easier.
• His belief: 1+1 = 3 (Brainstorming and partnerships leads to sustainable competitive advantage)
• His mission: looking to accompany companies (short or long term missions) in setting strategic marketing activities with the aim to mix digital and traditional marketing.

Domain of expertise: Strategic Marketing, Marketing Plan: traditional + digital, Forecasting, Segmentation, Targeting & Positioning, Marketing Mix, Marketing Channel Management.

Thanks to a strong educational background and as well as real-world business skills, he excels in:
Monitoring and analysing market trends.
Studying competitors' products and services.
Identifying target markets and developing strategies to communicate with them: segmentation, targeting, positioning.
Defining the best MarComs to engage and retain customers - Integrated Marketing Mix.
Developing sales arguments and marketing tools and activities tailored to different customer types.
Designing KPIs to monitor and control marketing performances.
Designing marketing plan
Managing Marketing & Communications Mix

Professional experiences

Director - monaco chamber of commerce

Monaco Economic Board , Monaco - Permanent contract

From March 2016 to Today

Director monaco chamber of commerce

MONACO ECONOMIC BOARD (MEB)

From January 2018 to Today

MONACO CHAMBER OF COMMERCE supports the development of Monaco companies on a local and international level, organising activities and offering them a range of services.

International market and customer research manager - zone eu

TEVA PHARMACEUTICALS

From January 2008 to April 2014

Teva Pharmaceutical Industries Ltd. is a global pharmaceutical companyspecializing in the development,
production and marketing of generic and proprietary branded pharmaceuticals aswell as active pharmaceutical ingredients. Teva is among the top 15 pharmaceutical companies and among the largest generic pharmaceutical companies in the world.

Marketing manager (2006-2007)

EUROPHTA (40 M EUR.) A BU OF THEA LABORATORIES (EUROPEAN LEADER IN OPHTA – 120 M) MONACO.

From February 2006 to December 2007

• Managed all the marketing campaign and strategy for the nutritional department.
• Restructured an underperforming branch.
- Within 6 months, developed a new strategy based on multi-channels distribution network: direct marketing (internet), retailers and pharmacy, physicians and export.
- Increased the number of clients by 30%, and broke-even the investment in 6 months.
• Reorganized an existing operation that involved dealing with partners for the distribution of mature products.
• Won new business with opticians for the distribution of five new products.

Product manager

THERASCIENCE SAM

From July 1999 to March 2006

Laboratory THERASCIENCE, is specialized in the research, the development and the manufacture additional nutritional and dietetic products. THERASCIENCE quickly behave as one of the leaders on the market of the nutrition. THERASCIENCE invested and concentrated its efforts in axes with strong added values: medical formation, seminars and R & D.

Cmi and strategic developement europe wh

TEVA PHARMACEUTICAL INDUSTRIES LTD.

Additionals trainings

digital marketing & social media certification - level 5

Chartered Institute of Marketing - Digital Marketing @ Social Media

2015 à 2015

MBA

IUM - International Marketing

2006 à 2008



DESI - ESC Nice-Sophia Antipolis (2000)
BA - FIU: Florida International Univeristy (1999)

MBA

Monaco

0000 à Today



Degree

International University of Monaco – Master of Business Administration – 2008

Languages

Français - Native or bilingual proficiency

Anglais - Professional working proficiency

Italien - Professional working proficiency

Skills

Marketing
Strategic
Operational
Digital & tradi
Hybrid competencies in marketing: from BD to operational marketing. - Opportunities identification - Segmentation, Targeting, Positioning - Market analysis - Creation of Customer journey / personas