Camilla BOLOGNA

Responding directly to Commercial Division (Team NKA) for all the Brands of the Company
• Data Analysis: sell out, potential launches, product categories, distribution channels (department stores, national chains e free standing stores).
• Monitoring: Sales Force KPIs, in store Trade activities ROI analysis, contests played on the whole Italian territory.
• Support to Retail operations Manager
• Target sell out definition.
• Daily support to field resources (ISE – In Store Excellence): materials split for sales activities (autogestite), data sharing on sellout generated either during sell out days and monthly by the national chains in their area of competence, support during the business meetings with Area Managers of national chains in their area of competence.
• Data entry of panel sell out instituted by Finance department for all sell put data of the Company.
• Project Leader of IWD Merchandising app: platform used to create a complete photographic archive on Brands’ merchandising.

Responding to Sales Manager and Product Marketing Manager
• Analysis: dealers’ data (orders, quotations, conversion rate, etc.), product categories (best & worst seller).
• Daily monitoring of supply chain update (file della Fattibilità), extremely important for Area Managers monthly commercial strategy.
• Management of MINI car fleet for marketing/visibility/events activities and consequent daily relationship with external suppliers/stakeholders

• Monitoring Team performance (KPIs and target achievement)
• Supervision customers welcoming in line with the A&F shopping experience.
• Coordinate and organize commercial activities activated in store (animations, new launches, etc.)
• Monitoring KPIs related to customers’ flow.
• Maintenance of stock levels, correct product replenishment and merchandising on sales floor.
• Application of Company guidelines (regulations, safety procedures) and commercial politics (pricing, promotions, communications).

Responding directly to Company Founder, specialized in investment diamonds
• Planning and creation of Email Marketing campaigns.
• Management of Online promotion materials.
• Social media marketing – posts planning and definition.
• Report and analysis on competitors