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Highly interested in Luxury segment

Professional experiences

Retail analyst multibrand


From July 2018 to Today

Responding directly to Commercial Division (Team NKA) for all the Brands of the Company
• Data Analysis: sell out, potential launches, product categories, distribution channels (department stores, national chains e free standing stores).
• Monitoring: Sales Force KPIs, in store Trade activities ROI analysis, contests played on the whole Italian territory.
• Support to Retail operations Manager
• Target sell out definition.
• Daily support to field resources (ISE – In Store Excellence): materials split for sales activities (autogestite), data sharing on sellout generated either during sell out days and monthly by the national chains in their area of competence, support during the business meetings with Area Managers of national chains in their area of competence.
• Data entry of panel sell out instituted by Finance department for all sell put data of the Company.
• Project Leader of IWD Merchandising app: platform used to create a complete photographic archive on Brands’ merchandising.

Sales and product mini


From December 2017 to July 2018

Responding to Sales Manager and Product Marketing Manager
• Analysis: dealers’ data (orders, quotations, conversion rate, etc.), product categories (best & worst seller).
• Daily monitoring of supply chain update (file della Fattibilità), extremely important for Area Managers monthly commercial strategy.
• Management of MINI car fleet for marketing/visibility/events activities and consequent daily relationship with external suppliers/stakeholders

Assistant store manager

ABERCROMBIE & FITCH , Milan - Permanent contract

From January 2017 to December 2017

• Monitoring Team performance (KPIs and target achievement)
• Supervision customers welcoming in line with the A&F shopping experience.
• Coordinate and organize commercial activities activated in store (animations, new launches, etc.)
• Monitoring KPIs related to customers’ flow.
• Maintenance of stock levels, correct product replenishment and merchandising on sales floor.
• Application of Company guidelines (regulations, safety procedures) and commercial politics (pricing, promotions, communications).

Marketing assistant


From July 2016 to Today

Responding directly to Company Founder, specialized in investment diamonds
• Planning and creation of Email Marketing campaigns.
• Management of Online promotion materials.
• Social media marketing – posts planning and definition.
• Report and analysis on competitors


Luxury Symposium , Monaco - International Volunteer Service

From April 2016 to April 2016


MONACO PRIVATE LABEL , Monaco - International Volunteer Service

From March 2016 to March 2016

I was a member of supporting team for the organization of Monaco Private Label and I took care about the welcome desk and the check list


International University of Monaco – Master of Science in Luxury Management – 2017


Italien - Native or bilingual proficiency

Anglais - Native or bilingual proficiency

Français - Limited working proficiency

Espagnol - Elementary proficiency


Corporate Communications
Marketing and Communication
Event Management and Communication Insight
Event planning
Luxury Goods
Sales skills