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By Luca Signoretti, marketing and communication expert​

Luca SignorettiLuca Signoretti is a marketing and communication expert with more than 25 years of experience, in senior executive level roles for multinational companies such as Unilever, Danone, Ferrero, Campari and Heineken.
Expert in effective communication and brand building strategies, Mr Signoretti left Heineken in 2009 and founded the strategic marketing consultancy, GlobalAdvantage that helps medium and large companies in building strong and distinctive brands internationally with projects in more than 20 countries around the world.
Besides being a university lecturer in Marketing and Brand Management at the International University of Monaco (MC), Luca Signoretti is a professional trainer and coach in “Business Networking”. He leads seminars with both corporate clients (ex. Barclays) and MBA students.
“Business Networking” is simply THE single most powerful approach to accelerate and sustain success for any individual and organisations. It's now the essential professional competency for managers at all level.
Luca Signoretti received an EMBA from Trium, one of the world's leading degree programs issued by HEC Paris School of Management, New York University Stern School of Business and London School of Economics and Political Science.

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