Back to news
Next article Previous article

The Mark Challenge - Time to Register





The Mark Challenge

Student Business Plan Competition

The Mark Challenge

Created in 2014, The Mark Challenge is a business pitching competition in the fields of Premium and Luxury Products & Services and it is open to Bachelor, Master, MBA students and Alumni.


The Mark Challenge 2020 will be open to two categories:

  • Category 1 -  Current Students: Bachelor and Master student
  • Category 2 - MBA students, Alumni,  Experienced professionals 

In addition to the traditional best Business Plan Award, the Jury of the Grand Final will deliver two special awards:

  • Best project in Fashion awarded by The Chambre Monegasque de la Mode 
  • Best project in Yachting awarded by the Monaco Yachting Cluster 


The 7th Edition of the Mark Challenge registration is open form January 15th until February 21st!





The winners of both categories (Category 1 - Current Students & Category 2 - MBA students, Alumni,  Experienced professionals ) will receive:

  • a branding kit (new logo, colour palette, recommended fonts, letterhead, business card, email signature) worth 6,000 EUR + a homepage design concept package worth 3,000 EUR offered by Relevance
  • a strategic mentoring package worth 3,000 EUR offered by Networking For Leaders, Frisenberg J. & Associates Ltd
  • a value proposition and sales optimization package worth 3,000 EUR offered by Neos Chronos



What’s new in the 7th Edition? 

This year the projects can be related to Luxury Products and Services that target the High Net Worth Individuals and the Ultra High Net Worth Individuals with a social or environmental impact.


Alongside the traditional Mark Challenge, in the 7th edition there will be an additional competition:


Special Yachting Corporate Challenge awarded by Acquera Group:


The prize for the winning business plan will be:

·         Press release announcing the winning project in superyacht media, including an interview with (the leading business Superyacht media platform).

·         Participation in the development of the project with Acquera Group.

·         Possibility of an internship for part/all of the team.

·         Form part of the Acquera team at the yacht shows.


 You will find all details about the Corporate Challenge in the Mark Challenge guidelines.



Environmental sustainability for the 7th Edition of the Mark Challenge

As social and environmental stresses increase and global resources come under greater pressure, the luxury industry must embrace new environmental and social standards. For this reason, leading luxury brands are incrisingly taking steps in the direction of sustainable luxury as an integral part of their own brand image.


Sustainable luxury offers people fulfillment of their individual desires by introducing better consumer choices  with sustainable values and practices into a luxury good or brand.


The goal of the 7th edition is to attract innovative business concepts in the luxury fields that encompass environmental or social impacts.

This purpose helps to ensure that the needs of today's population are met without jeopardizing the ability of future generations to meet their needs.

It is a smart business move that is good for the planet!


International participation to The Mark Challenge

I'm an image

All of fame of the 2019 edition


Skype call for Universities


Are you willing to know more about the competition?

Write us for a Skype call through you professors, you will have the opportunity to hear from Annalisa Tarquini, Director of the Mark Challenge, detailed information about the competition and to get the advice you need.


Our Sponsors


Frisenberg Branding
Frisenberg Branding
Networking For Leaders
Frisenberg Branding

Our Partners


Frisenberg Branding
Ingenium Media

Follow us on:


International University of Monaco

2, avenue Albert II - MC 98000 Monaco

©Copyright International University of Monaco, All rights reserved.

This email was sent to *|EMAIL|*
why did I get this?    unsubscribe from this list    update subscription preferences

331 views Visits



You don't have the right to access or add a comment. Please log in first.

Suggested Articles


Monaco Ocean Protection Challenge 2020 - Registration are open!


Laura Fourvel

January 30


Path to the Forbes Under 30 List - Open Discussion


Laura Fourvel

April 16


Last Call The Mark Challenge - The deadline for the Yachting challenge is April 17!


Laura Fourvel

April 02