THE MARK CHALLENGE - Grand Finale Winners 2020

Winners of the Mark Challenge 2020 Edition

The 7^th Edition of The Mark Challenge started with 129 teams representing 69 universities and business schools from 17 countries, all ready to leave their mark during the International Business Plan Competition powered by the International University of Monaco.

On July 8^th, in the International University of Monaco the professional Jury has assessed the 7 selected final teams who presented, for the first time, their business plans online. 

4 teams were selected for the Bachelor & Master’s category:

• BC:CB Lux from Munich Business School - Germany 
• In-Flagrante from the International University of Monaco - Monaco 
• ReBorn from Munich Business School – Germany
• The Matriarchy from Glion Institute of Higher Education - Switzerland

3 teams represented the MBA, Experienced Professionals & Alumni category:

• BigThinx alumni from Case Western Reserve University – USA and Indian Institute of Social Welfare and Business Management - India
• Moi Composites from MIP and Politecnico di Milano – Italy
• Renoon alumni from Grenoble École de Management - France

The Jury of the Grand Finale was composed by: 

• President of the Jury: Dr. Duncan Bannantyne – Executive Chairman of the Bannatyne Group
• Mr. Axel Hoppenot, Executive Vice President, Sales & Marketing, Monte-Carlo – Société des Bains de Mer
• Mr. Stefano Tositti, CEO and President of Acquera Group
• Mr Mihai Ivascu, Serial Entrepreneur, CEO and Founder at Modex Tech
• Mr. Michel Bouquier, Senior Advisor to the Monaco Government Finance and Economy Department
• Mr Rumble Romagnoli, CEO at Relevance 
• Mrs Federica Bruno, Agency Owner & Event, Guest Management and Logistics Director

After a long deliberation, the team BC:CB Lux from Munich Business School was awarded as the winner for Category One: Bachelor and Master Students, and BigThinx, team composed by two alumni from Case Western Reserve and Indian Institute of Social Welfare and Business Management came in first place for Category Two: MBA, Alumni and Experienced Professionals.

The team BC: CB Lux won because the project, called Kosha, offers a revolutionary reusable sheet mask made from seaweed fiber, which can be customized to fit your individual wishes. It is durable, anti-inflammatory, simple to use and a sustainable option to rule out exorbitant, time-consuming, and unsatisfactory skincare routines. 

The team BigThinx won with a project that pushes the boundaries of innovation in fashion retail. Its artificial intelligence software carries out 3D body scans with just a smartphone, and uses only one's photos to create personalized 3D avatars and digital garments for virtual clothing trials. Offering services that are easily and quickly deployed on retailers' existing apps and websites, Bigthinx's neural networks help consumers find their ideal size, and instantly visualize how clothing would look, fit and drape as if in reality. The company also offers virtual fashion shows, showrooms and photo shoots, enabling brands to shoot and showcase catalogues, and organize virtual runway shows completely digitally, far more sustainably, and at a fraction of the cost of real events. 

Both teams will receive:

• A branding kit (new logo, colour palette, recommended fonts, letterhead, business card, email signature) worth 6,000 EUR and a homepage design concept package worth 3,000 EUR offered by Relevance
• A strategic mentoring package worth 3,000 EUR offered by Networking For Leaders
• A value proposition and sales optimization package worth 3,000 EUR offered by Neos Chronos

For the 7^th edition of The Mark, a brand new Yachting Corporate Challenge has been launched in addition to the Special Award in Fashion and in Yachting, launched last year.

Monayacht team from the International University of Monaco won the Yachting Corporate Challenge sponsored by Acquera Group.

The team TwinOne from Nuova Accademia di Belle Arti – Italy won the Special Award in Fashion, in collaboration with Modex,  while the Special Award in Yachting, in collaboration with the Monaco Yachting Cluster, was won by Moi Composites from MIP and Politecnico di Milano, Italy. The team also won the audience vote. 

The recorded session is available on our YouTube Channel:

https://www.youtube.com/watch?v=79h_B3FfZXU

Next “Rendez-vous” for The Mark Challenge scheduled in May 2021, registrations will open on January 2021!

Sponsors
Acquera - http://www.acquera.com/ 

Modex – https://www.modex.tech/ 

Relevance - https://relevance.digital/ 

Partners

Networking for Leaders - https://networkingforleaders.com/ 

Neos Chronos – https://neoschronos.com/ 

Monaco Yachting Cluster – http://www.clusteryachtingmonaco.com/