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Rossinavi teamed up with IUM to develop a project focused on analyzing the Millennials market

Academic

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03.21.2017

ROSSINAVI REVEALS A BREAKTHROUGH DESIGN CATEGORY– YACHT DESIGN FOR MILLENNIALS
 
INTRODUCTION OF new research and designs developed in partnership with the International University of Monaco
 
  • FUEL EFFICIENT AND ENVIRONMENTALLY CONSCIOUS – Capable of boating from the Caribbean to the Mediterranean on one tank of gas
  • AQUA DYNAMIC – The shape of the hulls allow for shallow cruising and less resistance on the water
  • DIGITAL INTEGRATION – Yachts equipped with new entertainment, navigation and automation systems
  • LIFESTYLE – Expansive windows and deck space, and shallow cruising capabilities for beach access and easy moorage  

January 2017 – Italian shipyard Rossinavi is pleased to announce an exciting new category in yacht design: superyachts designed for Millennials. First in the world to consider this demographic, this thrilling design concept was developed using new research by the International University of Monaco (IUM) and gives compelling evidence for appealing to this segment of the market.

The research by Rossinavi’s Marketing Office finds that the median age of superyacht owners will shift from 45-55 to 35-45 in the next twenty years. As reported by Yachting International, one of the primary reasons for the yachting sector to fare better than others is that the population of Ultra-High Net Worth Individuals is still growing. Worldwide, there are an estimated 82,000 people with a combined fortune exceeding 50 million Euro. Among them are an estimated 1,226 billionaires (480 billionaires in the United States and 147 billionaires in China). A remarkable 20 percent of the top 100 billionaires are under the age of 50, and indeed, yacht owners are getting younger. On average, owners are 10 to 15 years younger than two decades ago.‎
 
Compared to the competition, Rossinavi is uniquely positioned to design yachts with Millennials in mind; despite being a young brand that works with young designers, Rossinavi is a highly reputable shipyard with an experienced team. Driven by creative ownership and dynamic employees, Rossinavi has set its sights on harnessing future markets trends. Rossinavi COO Federico Rossi, along with Rossinavi’s specialist yacht designers, presented models, sketches and drawings of three new yachts – Attitude, Project I-Tron and ‘Mark 48’. 

RESEARCH BY THE INTERNATIONAL UNIVERSITY OF MONACO (IUM)
 
The concept for superyachts Attitude, Project I-Tron and ‘Mark 48’ have been developed using new research findings by the International University of Monaco (IUM) and their team of luxury management and marketing experts.
 
In May 2016, Rossinavi teamed up with IUM to develop a project focused on analysing the Millennials market. The research scope was focused, considering what Millennials look for in a yacht and how to attract their attention. The results were wide ranging and provided insights into a numbers of key areas ranging from communication platforms, to design concepts, to field reports. Key findings include:
 
  • THE ENVIRONMENT IS IMPORTANT TO MILLENIALS – Rossinavi will equip their yachts with fuel efficient gas tanks and other forward thinking features to ensure minimal effects to the environment
  • TECHNOLOGY PLAYS A KEY ROLE FOR MILLENNIALS – Rossinavi will rethink navigation, entertainment and automation systems, focusing on ensuring seamless performance and reliability even in extreme conditions
  • SAFETY IS A PRIORITY OF THE MILLENNIAL MARKET – Navigation and safety was cited as a priority for this demographic. Rossinavi will include top of the line safety features and navigation systems
  • EXTERIOR AND INTERIOR DESIGN AESTHETICS ARE IMPORTANT – New exterior and interior design reflecting the multifaceted sharing and value driven lifestyle of this new breed of yachtsmen will be incorporated
MILLENNIALS PREFER VERSATILE SPACES – Rossinavi has revolutionized the traditional layout, with spaces being seamless and versatile to allow for flexible usage 

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The full press release is available below, in the document section. 

 

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