#IUMconf - Re-thinking and Re-inventing Marketing Models of the 21st Century
If you have missed the conference, “ Re-thinking and Re-inventing Marketing Models of the 21st Century”, led by Marc Mathieu, SVP Global Marketing at Unilever and former SVP Global Brand Marketing at Coca Cola. The video is available on the IUM YouTube Channel *** He is responsible for the development of Unilever’s global marketing strategy ‘Crafting Brands for Life’ to build brands with purpose that improve the lives of the people they serve. Prior to joining Unilever, Marc was Senior Vice President Global Brand Marketing at Coca-Cola, where he was credited with brand Coke’s turnaround with the ‘Open Happiness’ strategy and the ‘Coke Side of Life’ global campaign. He also launched Coke Zero into 50 markets before being appointed Coca Cola Division President for France & Benelux in 2000. Citizen of the world, Marc was born and raised in France and has variously lived across Asia, Europe and America. He now divides his time between London and Los Angeles.